home > resume

Updated March 2012

K. Emily Ricketts
Albany, CA 94706
emily@grasshopperdesign.com

Key Accomplishments

Product Development & Management

- Created and manage BraDiva.com, an e-commerce store specializing in sports bras. Developed the brand, designed all marketing collateral, designed and implemented the web site, and then managed and wrote requirements for a re-design. In addition, duties include inventory management, monitoring Google ad accounts, order fulfillment, running marketing efforts, dealing with customer relations, and more.

- Co-created UrbanFantasyReads.com, a directory of urban fantasy books. Directed development of custom Amazon code with an offshore developer, designed the site using the Joomla content management system, implemented new features and maintain the new features list. In addition, responsibilities include managing the database and the social media accounts that are used to advertise and market the site.

- Directed design and development of the Netscape Site Central on-line help system, which was a brand new HTML based product that went on to become the standard Netscape online help system.

Technical Documentation

- Wrote product requirements for several online products, which included writing business cases, creating design and technical specifications for programmers and designers, as well as writing business requirements for new features.

- Developed content for multiple online help systems, mobile deliverables, user guides, and procedural manuals. This content was written for a variety of software application, from end user applications to enterprise level product suites.

- Adept at taking technical information and putting it into easy-to-understand documentation, as well as creating technical procedures out of business needs.

Management & Strategy

- Created the user assistance content strategy for the Wells Fargo Wholesale banking portal, and managed the project to create a prototype of a brand new online help system.

- Acted as the lead for a team of eight writers at Wells Fargo, providing training, mentoring, and project management, as well as keeping the group aligned to the overall goals.

- Set up the technical writing department at DemandTec, which involved creating departmental guidelines, developing a DemandTec style and writing the style guide, designing a FrameMaker template that provided the look and feel for all technical documentation, and managing one writer and all projects.

- Managed multiple documentation projects, including setting schedules, meeting with cross-functional teams, developing content, and meeting deadlines.

Education
B.A. in Professional Writing, Carnegie Mellon University, Pittsburgh, PA
M.B.A., University of Maryland (distance program). Expected graduation in Spring 2012.

Work History
Co-Owner, BraDiva.com and UrbanFantasyReads.com. May 2007 – Present
Lead E-Business Consultant, Wells Fargo, San Francisco, CA. August 2007-Present
Senior Technical Communicator, Advantica, Inc., Carlisle, PA. December 2004-May 2007
Senior IT Procedural Writer, IBM Global Services. December 2003-June 2004 (contract)
Senior/Lead Technical Writer, DemandTec, San Carlos, CA 94070. July 2001-June 2003
Technical Writer, Macromedia. Redwood City, CA 94065. March 2000-June 2001
Technical Writer, Nickelodeon Online, San Mateo, CA 94404. August 1999-January 2000 (contract)
Technical Writer, Netscape Communications, Mountain View, CA 94043. June 1998-April 1999